The SS22 collection being inspired from the founding of J.Lindeberg in Stockholm / New York 1996, we chose the Yellow cab colour for the floors combined with black and white images of the city towering buildings.
A big fashion campaign on billboards and posters. Magazine ads, store windows, showrooms, all over social media and of course in all owned channels.
What you see here is a small selection of 100's of assets produced for SS22.
(Click on the films to see them with sound)