It was so much fun bringing that iconic American ’90s and early 2000s lifestyle back to life – reimagined for 2026.
We photographed and filmed the entire campaign in just two days, in and around Stockholm in early summer. It was all about bringing together the right creative team, talents, dog and locations – and keeping our fingers crossed for beautiful weather.
For the director’s cut of the film, I also specially produced an original theme song together with a talented friend, giving the film its own unique, slightly Hollywood-ish soundtrack.
