Åhléns, Swedens biggest department store, sells both inhouse and external brands.
Our assignment was to show the vast assortment in tableware and decoration and highlight some news.
We created three contemporary styles; Young and Colourful, Minimalistic and Zen, Classic and Luxurious. We photographed and filmed for all media types including instore and window displays, and made a toolbox with guidelines and copy for the company to work with.